In the tradition of Maaco's heralded, "Uh oh, better get Maaco," with a twist. In a cross promotion with "Transformers The Last Night," Michael Bay was so enamored with the script that he directed the spot, himself.
It's one of the most iconic brands in the country -- Only Vegas. And during my time at the agency I was the most prolific writer, producing three T.V. spots in just two years.
Winner, National Gold Addy 2009
In a campaign to deter speeding, we presented concepts for both police enforcement and the deadly consequences. The client ultimately bought both.
We took serious subject matter and used a bit of humor to convey just how ridiculous any excuse sounds to the men and women just trying to keep us safe.
Reminding our audience just how fleeting life is, and using a play on words, we hoped to diminish the desire to speed through it.
Kids are not simply little people, and Children's Hospital knows that best. They are the best choice for treating children, not only medically speaking, but emotionally speaking, as well
In a space where the competition screams the same message in unison, Kentucky Speedway sets itself apart. No repetitive car-crashes and tailgate parties set to rock music, here. Just a clear reason why Kentucky Speedway is the place to be, told in a completely unexpected way.
Multiple years spent working on the Verizon Wireless national radio campaign.
Oh, no! Not a bunch of retail spots for a local grocery chain. I wouldn't do that to you. What's included here is the creative that tells the consumer who Food City is -- not just what they're selling.
For the Rio Hotel and Casino we looked to the culture in Rio de Janeiro and found its people, and their way of life, to be very spiritual. With that in mind, we played up the mysterious forces that work to provoke one's wild side. The campaign then becomes your own tarot card reading of what the future holds for you at the Rio.
Knoxville, TN is more than just the town Quentin Tarantino references in all his films. It will surprise you with its big-city culture, without all the big-city attitude.
